It
described Locke's career over the past fifteen years at IF,
listing the numerous successful marketing programs he had
developed, all of which Peter recognized: Holy Cow ice cream,
Presto Microwave Popcorn, and one of the most popular beverages
of all time, Orange Fresh carbonated juice. International Foods
had formerly been separated into several divisions, the largest
being food, beverage, subsidiary, and services. The article
explained how Locke had consolidated the food and beverage
divisions into one group, and had the services divisions rolled
out as a subsidiary operating unit. That way, International Foods
was able to concentrate primarily on developing and marketing its
mainstream products; non-retail sales were managed as a separate
business unit.
Pretty smart, Peter admitted. In his head, he tried to work the
formula on Wallaby's separate product divisions, Mate, and the
new Joey, but did not come to the same conclusion Locke had
reached. Each of Wallaby's divisions was unique from a
technological standpoint, and incompatible, unlike food and
beverages which, as far as Peter was concerned, were all the
same. This type of solution would not work in a company like
Wallaby, Peter concluded, just as he had known it wouldn't when
he started the Joey project a few years ago. To create Joey, he
had taken a number of his top engineers from the Mate division
and moved them into their own building.
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